The Alley Tunes Rebrand breathes new life into this beloved record store and café in Hawthorn. Focusing on a blend of retro vibes and a modern, bold aesthetic, I revamped the outdated branding to create a fresh, engaging identity. The project includes a redesigned logo, a playful illustrative mascot, motion graphics for the logo, mural design, and branding applications like merchandise and coffee cups, all reflecting the unique spirit of this community hub.